Book Written By: Jay Heinrichs
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About Jay Heinrichs Jay Heinrichs spent twenty-five years as a journalist and publishing executive before becoming a full-time advocate for the lost art of rhetoric. Since then he's taught persuasion to fortune 500 companies, Ivy league universities, NASA, and the Pentagon. He is also the Author of Word Hero: A Fiendishly Clever Guide to Crafting the Lines That Get Laughs, Go Viral, and Live Forever.
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