Get Them to Like You
Summary
This chapter talk more about Ethos and how to use it and persuade someone. An ethos that fails to fit your actual personality is usually improper. that would be the opposite of what you wanted to prove in your argument. if you use the Eminem's rule of decorum: work with your audiences expectations, make it easyier for them to believe you and identify with you, last just fit in. The author also talks about if you do or wear something unepecting your most likly to have every ones attention.
Facts
- Ethos in greek originally meant "habitat" (Pg.47)
- People don't take wisdom if it's put cryptically. (Pg.53)
- A powerpoint needs a sophisticated sense of decorum, the speaker may be delivering versions of it to several different audiences (Pg.54)